An amber perfume product transformed into a polished desktop and mobile online store

FOR PRODUCT-BASED BUSINESSES

You’ve already
got the product.
Let’s build the
business around it.

We work out who should buy your product, why they should choose it and what your store needs to say — then we build it.

Shopify stores for product brands · From A$4k · Typically 3–4 weeks

Tell Us About Your Product

THE PRODUCTTHE ONLINE BUSINESS

See the work

STRATEGY FIRST. ALWAYS.

PositioningOfferShopifyCopyConversionLaunch

BUILT AROUND THE BUSINESS

01 / SELECTED WORK

Never just
another template.

artbyshayna.com.au

Art by Shayna website — desktop homepage

ART & E-COMMERCE

Art by Shayna

Original Aboriginal & Torres Strait Islander Art

More than an online gallery. A premium home for the artwork, the artist and the stories behind each piece — with every original ready to buy, shipping included.

Brand presentationArtist storytellingArtwork catalogueRoom visualisationsE-commerceMobile experience

truaz.com.au

PRODUCT LAUNCH

TRUAZ

Job management app for Aussie tradies

A launch site that talks like its customer. Built around the real questions tradies ask after knock-off, with one clear next step: start the free trial.

PositioningOffer & free trialSales copyLanding pageMobile experience

WHY SELLBUILT

02 / THE DIFFERENCE

We don’t just build it.
We figure out
how it sells.

A good-looking store means nothing if people don’t understand why they should buy. AI and templates can build pages. They can’t work out who should buy your product, why they should choose it, or what the store needs to say. That’s the part we do first — then we build it.

01Who is your customer?

02Why should they choose you?

03What should the offer be?

04What’s stopping them buying?

We ask the commercial questions first.
Only then do we build.

Not just “How should it look?”“How should it sell?”

WHO YOU’LL ACTUALLY WORK WITH

A real person.
Not an account manager.

I have a passion for finding the holes in businesses and helping them scale their products online. I love problem-solving and coming up with creative solutions.

I’ve been building, scaling and selling products online for nearly a decade.

I’m the guy you hire when you want a real human being who actually cares whether what we build works.

Brodie — Founder, SELLBUILT · Based in Australia

A PROPER BUILD. AN HONEST CONVERSATION.

Serious builds.
For serious products.

Complete e-commerce projects typically start from

A$4,000approx.

Typical timeframe: 3–4 weeks from kickoff to launch. Timing depends on the size of your range, any integrations, and how quickly content and feedback come through.

We’ll tell you what we believe you actually need before proposing anything.

WHAT A TYPICAL SELLBUILT LAUNCH INCLUDES

Strategy & positioningA commercial kickoff to clarify your customer, positioning, key selling points and objections.
Offer structurePricing presentation, bundles, incentives and a clear reason to buy.
Shopify store buildA polished, mobile-first store built around your brand and product — not a generic template.
Core pagesHomepage, shop, product page template, brand story, FAQ, contact, shipping and returns. Initial products loaded for a small range.
Copy & messagingHeadlines, product-page copy, calls to action, FAQs, objection handling and trust messaging.
Conversion setupCustomer journey, trust elements, cart and checkout review, and bundles or upsells where they make sense.
Technical setupPayments, shipping basics, domain connection, analytics and Meta Pixel tracking.
Launch & handoverThe buying journey tested on desktop and mobile, then a walkthrough so you can manage the basics.

Quoted separately: full branding or logo creation, professional photography or video, ongoing ad management, large catalogue entry, custom apps, advanced email/SMS systems and complex custom integrations.

A GOOD FIT GOES BOTH WAYS

For real products.
And serious intent.

This is probably for you.

You already have a physical product or range.

You’ve made sales, or have strong evidence of demand.

Your website doesn’t reflect the quality of your product.

You’re selling through social, markets or wholesale.

You’re ready to launch properly or fix an underperforming store.

You value commercial thinking over the cheapest website.

This probably isn’t.

You’re still deciding what business to start.

You’re looking for a $500 website.

You don’t yet have a real product.

You expect a website alone to create demand.

You’re looking for guaranteed or overnight results.

You want instructions followed without questioning the strategy.

A STRAIGHTFORWARD WAY FORWARD

03 / THE PROCESS

From product.
To launch.

Show us what you’re working on.

The product, the business and where you’re currently stuck. It starts with your application.

We figure out what needs to be built.

We look at the customer, positioning, offer and existing online presence. If we’re a fit, we recommend the scope.

We build. Then we launch.

Strategy, design, copy and e-commerce. The pieces your business needs to be ready to sell online.

No bloated agency process. No 47-person email chain.

LET’S START WITH YOUR PRODUCT

Show us what
you’re working on.

Tell us a little about your product and where you’re currently at. We’ll review it personally.

If we believe we can genuinely help, we’ll get in touch.

01 — Your business02 — Your product03 — The project

You’ve alreadygot the product.Let’s build thebusiness around it.

Never justanother template.

Art by Shayna

TRUAZ

We don’t just build it.We figure outhow it sells.

A real person.Not an account manager.

Serious builds.For serious products.

For real products.And serious intent.